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SEO FAQ's
What is SEO?
The easiest way to explain SEO (Search Engine Optimization) is: The mechanics involved in making your website visible to the major Search Engines, such as Google, Yahoo, Bing, etc..
Building a website without SEO is like starting a business and listing your number only in the white pages of the phone book. Unless a potential customers knows your name, they won't be able to find you.
Now, if you were to list your business in the yellow pages, you would increase the odds, and narrow the search in order for potential customers to find you. The Internet Search Engines do not list your business alphabetically like the yellow pages. Search Engine Optimization allows you to Out-Rank your competitor regardless of your company name. However, just like the yellow pages, the Search Engines become competitive once you have been listed in a category.
A category in a Search Engine is equivalent to what we call a keyword. For example: If you type the keyword "Lawyer" into the Google search bar, you will probably get 96 million results + or -.
Potential customers are more likely to narrow the search to something more localized like "Lawyers in mytown usa" which will probably bring the results down significantly to say 150,000. And then others will probably narrow it further with something like "divorce lawyers in mytown usa".
Simply including keywords in your website is not enough. You probably have most, if not all of your keywords already included. Where your website ranks in the Search Engines depends on many factors.
The art of a SEO (Search Engine Optimizer) is to get your website to rank on the first page of the Search Engines based on the keywords that a potential customer might search when looking for your type of business.
Now that you know what SEO is, think of a search term that your potential customer might type into Google to find your type of business. Search the term and other variations of it and see if you are on the first page of Google. You will probably see your competitors on the first page. If you are not on the first page with your competitors, ask yourself these questions:
How did my competitor get their website listed on the first page of Google?
How much business am I losing to my competitors?
How do I get my website listed on the first page of Google?
Then:
Give us a call for a free website analysis and consultation at 757-725-3049.Can I do my own Search Engine Optimization?
Yes. Search Engine Optimization can be done by anyone with website knowledge. Due to the amount of time required to maintain and increase rankings, some business owners prefer to outsource the project so they can handle the sales that the rankings promote.
If you do your own SEO work, it's a good idea to stay current on the techniques involved. Some of the techniques used in SEO projects can get your website banned from the Search Engines.
We offer training classes that provide you with up-to-date information on the good, bad, and marginal techniques used by today's SEOs to help keep your company's reputation safe.
We can also customize your training sessions based on your skill level.Can your SEO Company guarantee #1 position in Google?
No. No one can make that guarantee. It is possible to achieve, but can not be guaranteed. Rank Positions change minute-by-minute, day-by-day. If you do make it to the #1 position, remember, there is always a competitor trying to rank #1 just like you. Your SEO campaign should always take into account that your competitor probably has the same ambitions and goals as you do when it comes to ranking #1.
How long does it take to see optimization results?
It all depends on your situation. There are way too many variables to say without knowing your particular needs. However, some techniques can show results in as little as a few days, but overall, expect at least 3 months.
After a complete analysis of your particular needs, we can provide you with some realistic expectations, and some money back guarantee options if the guarantees we provide you are not met.
How much do SEO services cost?
Again, without knowing your particular needs, it's difficult to say. However, we have service packages to meet just about any budget and we offer payment options.